BBC COUNTRYFILE ADVERTORIAL FOR RIVERSIDE SHEPHERD HUTS
CLIENT: RIVERSIDE SHEPHERD HUTS
DISCIPLINE: PRESS AD
To write an advertorial promoting Riverside Shepherd Huts for BBC Countryfile Magazine’s 100th issue special, celebrating all things great about the countryside. The word ‘countryside’ was used for the magazine’s features and Riverside Shepherd Huts was categorised under ‘u’ for ‘Unique Stays.’
WHAT I DID
I focused on building brand awareness of Riverside Shepherd Huts, while simultaneously integrating proof points throughout the advert. Using Riverside’s warm and inviting tone of voice, I was able to put the reader at ease and tell the company’s story.