SPRING. BRING IT ON.
CLIENT: NATIONAL EXPRESS WEST MIDLANDS (BUS)
DISCIPLINE: RADIO AD
To write a fun and playful 30 second radio ad that encourages families with young children to book and save on their Easter holiday travel via the NX Bus mTicket app.
WHAT I DID
I used rhyme to create a sense of storytelling and excitement, as well as language that plays on what children look forward to about Easter, while building on the incentives to get out and about during Easter and take the bus.