THE JOCKEY CLUB
CLIENT: NATIONAL EXPRESS
DISCIPLINE: PRESS ADVERT
To write a two page ticket insert promoting National Express’ services as the official partner of both Cheltenham Festival and the Jockey Club. Recipients of this already had their entrance ticket to the races, so it was essential to push consideration of coach travel in the copy.
WHAT I DID
I ensured copy clearly outlined the benefits of coach travel clearly and concisely, while appealing to race-goers and putting them at ease through horse-racing language and idioms they are familiar with.