TRITON SHOWERS BRAND AWARENESS

CLIENT: TRITON SHOWERS
DISCIPLINE: SOCIAL
BRIEF

Triton Showers required a social media presence and I was tasked with producing content that would increase the company’s brand awareness and engagement. This was split into:

  1. Writing content to support Triton’s new See You First Thing Britain TV ad, using the three ‘first thing’ characters.
  2. Curating weekly themed content and writing organic copy across Facebook, Twitter and Instagram.
WHAT I DID
  1. TV characters – Built upon the established TV character personalities (Natasha – Daybreak Diva, Tanya – Early Morning Escapist, Gary – First Thing Philosopher) to create content that the audience could relate to, as well as promote the launch of the TV ad competition.
  2. Weekly content – Playing on popular hashtags and trends such as ‘Wednesday Workout’ and ‘Tuesday Trends,’ I was able to give Triton a sense of personality and timeliness which increased engagement on social media. This was in the form of followers, likes, comments, shares and retweets / reposts.

Triton showers Natasha

Triton TV ad competition

Shower Thoughts

Triton showers Tuesday trends

Triton showers Kayla Itsines

Triton Showers - Christmas

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