TRITON SHOWERS BRAND AWARENESS
CLIENT: TRITON SHOWERS
Triton Showers required a social media presence and I was tasked with producing content that would increase the company’s brand awareness and engagement. This was split into:
- Writing content to support Triton’s new See You First Thing Britain TV ad, using the three ‘first thing’ characters.
- Curating weekly themed content and writing organic copy across Facebook, Twitter and Instagram.
WHAT I DID
- TV characters – Built upon the established TV character personalities (Natasha – Daybreak Diva, Tanya – Early Morning Escapist, Gary – First Thing Philosopher) to create content that the audience could relate to, as well as promote the launch of the TV ad competition.
- Weekly content – Playing on popular hashtags and trends such as ‘Wednesday Workout’ and ‘Tuesday Trends,’ I was able to give Triton a sense of personality and timeliness which increased engagement on social media. This was in the form of followers, likes, comments, shares and retweets / reposts.