YBD | IN FASHION IS FAKE

DISCIPLINE: PRINT
CREDITS: SARAH MULLANEY (COPY), MAX BALE (ART DIRECTION), MARK PADFIELD (GRAPHIC DESIGN), MORGAN TEDD (PHOTOGRAPHY)
BRIEF

Young British Designers is about wearing what you love, regardless of the latest trends. To communicate this belief, raise awareness and protest against mainstream attitudes in the fashion industry, we were tasked with creating a piece of literature that would be distributed at London Fashion Week 2018.

EXECUTION

In the form of a broadsheet titled ‘In Fashion Is Fake,’ we created a manifesto that encapsulates what YBD stands for. It was an impassioned piece reinforced by it purposely impatient art direction. To complement the copy and show the timeless fashion that YBD curates, we included a single and double page spread of photography from our recent AW18 shoot.

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