YBD | VALENTINE’S DAY CONCEPT
DISCIPLINE: EMAIL & SOCIAL
CREDITS: SARAH MULLANEY (CONCEPT & COPY), MARK PADFIELD (CONCEPT), MAX BALE (ART DIRECTION, GRAPHIC DESIGN & ANIMATION)
To create a Valentine’s Day concept for YBD that could be used across social, website banners and email.
YBD isn’t just for a day or an occasion. With pieces that are timeless, beautiful and produced with integrity, YBD is for forever and I communicated this in the headline ‘Something for forever.’