YOUNG PEOPLE FIRST | BRAND AWARENESS POSTERS
DISCIPLINE: OUT OF HOME
CREDITS: SARAH MULLANEY (COPYWRITER), MARK PADFIELD AND MICHAEL VINES (CREATIVE DIRECTORS)
To some, it might seem that young people with no apparent prospects are a lost cause. Their attitudes might suggest that they don’t care. They may even seem actively aggressive. We wanted to communicate why Warwickshire-based charity Young People First cares about them, and what exactly it does to help.
We created three different posters dramatising negative attitudes towards vulnerable young people through the headline ‘Why bother?’ We then flipped this notion on its head to show why the charity bothers and the positive impact that this has.