YOUNG PEOPLE FIRST | DISRUPTIVE SPOOF POSTERS

DISCIPLINE: EMAIL & SOCIAL
CREDITS: MICHAEL VINES AND MARK PADFIELD (CREATIVE DIRECTORS), FOKA WOLF (ART DIRECTOR AND COPYWRITER), SARAH MULLANEY (COPYWRITER), MAX BALE (ART DIRECTOR), MORGAN TEDD (PHOTOGRAPHER)
AWARD NOMINATIONS: CHARITY / NOT FOR PROFIT ADVERT – ROSES CREATIVE AWARDS 2019
BRIEF

We wanted to get people talking about Young People First, a Warwickshire charity hoping to catch at-risk young people before they fall. Generally, people seemed not to have much awareness of their work or even of the situation these young people find themselves in. Our task was to grab attention for the charity low budget and demonstrate exactly what it does.

EXECUTION

Our solution was to create a series of spoof posters with street artist, Foka Wolf, illustrating how some young people might resort to desperate measures in order to survive. Each poster had a phone number that went through to answer message providing details about the charity.

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