MY APPROACH

Helping you express yourself
in the best possible way

Anyone can write – but you need a copywriter to write well. With eight years’ experience alongside a love of language, versatile writing style and meticulous attention to detail, I’ll find the words to motivate your target audience.

My process

Supporting your marketing goals by bringing your story to life

I craft copy for a diverse mix of B2B and B2C clients across a broad range of industries, from DIY and home improvements to finance, retail and leisure, and travel. While some copywriters specialise in a particular sector such as healthcare or technology, I prefer to write for a number of different industries. This gives me variety in my work, keeps things feeling fresh and means I can instinctively respond to any brief set. As my client, you can expect fresh thinking, enthusiasm and a collaborative approach.

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my credentials

Alongside holding a Professional Diploma in Digital Marketing from The Institute of Data & Marketing (IDM), I am certified in Content Marketing by the Hubspot Academy. To refine my copywriting skills and keep my creative tank topped up, every year I attend the Copywriting Conference by the
Professional Copywriters’ Network, the UK’s alliance of commercial writers.

"Dedicated, thorough, and meticulous in her approach"

Sarah Mullaney is a freelance copywriter for Clear Treasury. I have commissioned many articles with Sarah and she is great to work with. Dedicated, thorough, and meticulous in her approach, she has produced some informative, content-rich and original articles that are performing really well for us. Thank you!

Kate Harmer, SEO and Content Manager at Clear Currency

"Sarah would be a valuable addition to any creative department"

Sarah is a promising young writer with an adaptable style. While at RBH, she applied her skills to a wide range of briefs for a diverse client list. Thoughtful and deeply interested in the craft of writing, Sarah has a quiet nature – beneath which lurks an off-centre sense of humour. As a hardworking creative who is open to suggestions and direction, she is a pleasure to work with. She is collaborative but equally comfortable working on her own. I’ve no hesitation in recommending Sarah.

Michael Vines, Creative Partner at RBH Creative Communications Ltd

“Sarah would be a great addition to any team, and I'm more than happy to recommend her work ethic and intelligent recommendations”

I've had the pleasure of working with Sarah on two separate occasions. Initially we worked together at a leading Marketing communication Agency, where we delivered some exceptional work. Sarah was commissioned to help me and the team with the rebrand of the then BuyDirect4U website (now CharlesBentley.com), helping us to create new and update historical, category content. CharlesBentley.com has proved to be a huge success and I'm grateful for Sarah's contribution during a frenetic period. Highly recommended A+++

Kelechi Okereke, Marketing Director at Charles Bentley and Son Ltd

"An enthusiastic and critical eye to help us refocus our approach"

Sarah added particular value in identifying the pain points and misconceptions we were trying to address. This ensured we approached our work with a real focus and a clear, definable way to measure success and sense check our direction of travel. She helped us to step out of the lived experience/expert world in terms of language and knowledge and ensure we approached and positioned our work from the end users' point of view with respect to language, tone and delivery.

Matt Bentall, Programme Manager at WorkSafe, Betknowmore Ltd

"Sarah has constantly proven herself as a highly competent, professional and creative freelance copywriter"

She has been able to work to our brief while adding new and interesting reflections that have helped the project evolve and gain a personality, directly because of her work. Since the launch of our products, we have seen a 80% land-to-sale ratio which speaks for itself, and is largely due to Sarah's ability to take our confused ramblings and turn them into easily understood and digested copy. I wish we could convince her to move into our team, but wish her great fortune as a freelancer who we will always come to in the future.

Alistair Burns, Operations manager at Attenborough Arts Centre

COPYWRITING AND CONTENT MARKETING BACKGROUND

Sarah Mullaney

At 18 years old, I started my copywriting journey at a Worcestershire marketing company, where I learned my craft by writing for B2B networks, manufacturing and finance businesses. At the same time I gained a Professional Diploma in Digital Marketing from the IDM and trained with the Professional Copywriters’ Network. Fast forward a few years and I worked for two of the West Midlands’ top creative communications agencies across fashion, travel and lifestyle accounts.

When COVID-19 hit I found myself at a crossroads in my career. I decided to take the leap a few years earlier than planned and go freelance – and I haven’t looked back since. I work closely with my clients, either directly or as an extension to their internal marketing and creative teams, to write considered and charismatic copy that makes their audience tick.

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CLIENT'S I'VE WORKED WITH

SBS WINNER CHOSEN BY THEO PAPHITIS

She’s a Writer named ‘Small Business Sunday’ winner by Dragons’ Den star Theo Paphitis.

In January 2022, I was thrilled to be recognised by retail entrepreneur and Dragons' Den star Theo Paphitis as one of his 'Small Business Sunday' competition winners.

Small Business Sunday, also known as #SBS, is a weekly social media competition to raise the profile of small businesses across the UK. As one of Theo's winners, I gained a retweet to his near half a million Twitter followers, a feat that only 0.8 per cent of entrants achieve. I was also one of the 4 per cent of SBS winners who set up my business less than 12 months ago (April 2021).

Learn more about SBS and when I met Theo Paphitis here.

AGE FRIENDLY BUSINESS

She’s a Writer is recognised as an age friendly business

To better understand how I can support older people and age friendliness, I’ve undergone training with Age Friendly Ireland. As one of their age friendly champions, I’ve pledged to:

Make a conscious effort to work with other freelancers across older age groups.
Include a statement on my website explaining how and why I’m an Age Friendly Business Practitioner.
Call out ageism within the marketing, advertising and creative industries.

COPYWRITING SERVICES

Level up your communications with digital content writing, copywriting and editorial.