Quick questions and useful answers

In a rush and want to find out more about my copywriting services? From the benefits for your business and your input as a client, to my process, timings and costs, here’s what you need to know.


Copywriting refers to the words used in marketing, advertising and promotional materials. Think of the billboards plastered across big cities. The useful blog you read last week. Even those few lines of text printed on edge of the eco-friendly napkins at your local indie cafe. They’ll all have been written by professional copywriters (or at least, they should have been). Copywriting 
Copywriting uses language to paint your business in the best possible light and motivate your audience to take a particular action, e.g. purchase your products, book on to your event etc. Just as colours and images make a brand strong, the way you speak holds the same power. Copywriting helps your business to appear reliable, allows consumers to connect with you on an emotional level and ultimately convinces them to part with their money. However, when copywriting is done poorly, it is capable of bringing down even the most exquisite, beautiful design.
Technically speaking, yes. However, it all comes down to the fact that anyone can write, but it takes real skill to write well. The person in your team may be good with their grammar and familiar with writing company news stories and other internal communications. But can they write to sell, and in a way that feels authentic with your target audience?

As your brand’s freelance copywriter, I’ll use persuasive psychology, linguistic techniques, tone of voice and thorough research skills to write copy that convinces your audience to part with their money (or take the next step in their customer journey, e.g. sign up to email newsletter, downloading an eBook).
The cost of copywriting varies depending on the scope of work. If it helps, think of paying for copywriting the same way as you’d pay for household renovations or work to your car. You wouldn’t pay the exact same as your neighbour, because it’s unlikely you have the exact same problem to fix.

My solution is quoting each project individually based on the client’s requirements. My quotes include all aspects of work involved in the job, from phone and email conversations and my research, to the copywriting itself, up to two rounds of amends and the supply of the final draft. While I have estimated rates for certain projects (e.g. a basic five page website), I prefer to quote individually to ensure I’m charging the most accurate quote.

To be as transparent as possible about how I work, I’ve split my process into four main sections:

  1. Brief – For me to write the most relevant, useful and interesting piece, we first need to put together a brief so I know exactly what I’m writing about and why. This will clarify elements such as the goals of the piece, the information you’d like included and who your target audience is. I can send you a questionnaire to fill out, or we can have a chat over the phone or Zoom.
  2. Copywriting – Now it’s time for me to write the first draft of copy. So that it’s easy for you to mark up the document with your feedback and keep track of version history, I write all my copy in Google Docs / Microsoft Word. I do my copywriting Monday – Thursday and then use Friday as a day for my own business development and admin.
  3. Amends – Once I’ve finished writing the first draft of your piece, I’ll send you a link to the document. You can highlight text and comment with any feedback, amends or queries you may have. As part of my copywriting quotes, I factor in up to two reasonable rounds of amends or revisions. The idea is that we get the brief bang on so I can write the best possible copy, eliminating the back and forth.
  4. Sign-off – When all amends have been completed and you’re happy with the final document – that’s it! I’ll send you the final version for you to upload to your website or your chosen marketing channel.

Before I can begin writing your copy, it would be a massive help if we could put together a written brief so I have all the important information in one place. All clients approach briefs differently, but below is generally what I need to get started:

  1. Objectives – What do you want to achieve from your new copy? For example, are you looking to boost brand awareness, 
  2. Type of content – e.g. website, product descriptions, social media captions, blog post, press release
  3. Audience – Who is going to be reading the copy? What problems are we trying to help them solve, and what are they motivated by?
  4. Information – This can be company background, details on your products or services, and anything else you’d like included in the piece.
  5. Word count – Do you have an idea how many words I’ll need to write? No worries if you’re unsure, as I can recommend best practice to follow for each marketing channel.
  6. Call to action – What do we want the reader to do after reading your copy? E.g. buy your product or service, sign up to download your free eBook etc.

Rough deadlines – If you let me know when you need your copy, I can put together a timeline, so you know when to expect a first draft, amended copy and the final doc.

Yes! Here are the ways you can help me crack on with the copy:

  • Briefing – By giving me all the background information and insider knowledge for your project, I can write the most purposeful and engaging copy possible. 
  • Amends – If you can give me specific feedback, such as why you’d like a particular phrase in the document changed, or areas of the copy you’d like to be expanded, we can get the piece signed off quicker.
  • Sign-off – After two rounds of amends, it’s down to you to give the green light and sign off the final copy document.

Of course, if I have any questions that arise while I’m writing, I’ll collate them and send you an email or give you a call.

This largely depends on the individual requirements of the project, such as how much content needs writing. What we can do is set rough project timelines before I start copywriting. That way, everyone will be clear on when the brief needs to be submitted by, when I’ll be sending drafts across and when you can expect to receive the final, signed-off document.
I typically take bookings between one and two months before the project is due to start. Ultimately, the more notice you can give me about what is needed and when by, I can work to factor this into my existing workload and provide you with an estimated project timeline.

Digital content

Yes, I do. I write SEO website copy and blog posts to help you rank for the keywords and phrases your target audience is searching for on Google. Whether you already have a content marketing strategy in place or know you need to improve your SEO but are unsure how, I’ll help you rise up Google’s rankings and increase your overall reach. I’ll write website copy and blog posts that are rich with keywords, driving your key messages home in a way that’s authentic to your brand voice.

Find out more about my SEO website and blog writing services here.
Ideally, yes. With a list of your main focus SEO keywords and other LSI (latent semantic indexing) keywords, I'll have a clear idea of what your audience is searching for on Google. With these, I can write content that outweighs the length and value of your competitors’, helping you rank higher on the search engine results page and reach a wider potential audience. If you know what keywords you want included in your H1, H2, H3 and H4 title tags, please do let me know. Otherwise, I’ll weave in keywords where I feel they’re the most relevant to the reader.

Copywriting and editorial

An article is a piece of copy, such as a news story, blog post or advertorial to go in a magazine, that is written for your reader. You are in control of how it reads and where it goes. Where a press release differs is that you’re sending information to journalists and editors with the goal of securing coverage for your story. A press release is written in a particular style to inform journalists of why your story is newsworthy. It’s up to the journalist to decide where and how they reproduce your piece for the reader.
When you've worked on a project for so long, it's easy to miss small mistakes, such as the repeated 'and' or misspelt 'your'. While these are small, they can have a huge knock-on effect to the impact your piece has, and your overall credibility as a business. To avoid this, you can pass your piece over to me for the final proofread. I'll go through in meticulous detail, looking out for spelling mistakes, repetitions, vocabulary that could be improved, sentence syntax and more.

Level up your communications with digital content writing, copywriting and editorial.

View my services
MY work

See how I've carefully crafted copy to inform and inspire audiences like yours.

View my work
© 2024 All Rights Reserved
arrow-down-circle linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram