To be as transparent as possible about how I work, I’ve split my process into four main sections:

1. Brief – For me to write the most relevant, useful and interesting piece, we first need to put together a brief so I know exactly what I’m writing about and why. This will clarify elements such as the goals of the piece, the information you’d like included and who your target audience is. I can send you a questionnaire to fill out, or we can have a chat over the phone or Zoom.
2. Copywriting – Now it’s time for me to write the first draft of copy. So that it’s easy for you to mark up the document with your feedback and keep track of version history, I write all my copy in Google Docs / Microsoft Word. I do my copywriting Monday – Thursday and then use Friday as a day for my own business development and admin.
3. Amends – Once I’ve finished writing the first draft of your piece, I’ll send you a link to the document. You can highlight text and comment with any feedback, amends or queries you may have. As part of my copywriting quotes, I factor in up to two reasonable rounds of amends or revisions. The idea is that we get the brief bang on so I can write the best possible copy, eliminating the back and forth.
4. Sign-off – When all amends have been completed and you’re happy with the final document – that’s it! I’ll send you the final version for you to upload to your website or your chosen marketing channel.

Before I can begin writing your copy, it would be a massive help if we could put together a written brief so I have all the important information in one place. All clients approach briefs differently, but below is generally what I need to get started:

1. Objectives – What do you want to achieve from your new copy? For example, are you looking to boost brand awareness, 
2. Type of content – e.g. website, product descriptions, social media captions, blog post, press release
3. Audience – Who is going to be reading the copy? What problems are we trying to help them solve, and what are they motivated by?
4. Information – This can be company background, details on your products or services, and anything else you’d like included in the piece.
5. Word count – Do you have an idea how many words I’ll need to write? No worries if you’re unsure, as I can recommend best practice to follow for each marketing channel.
6. Call to action – What do we want the reader to do after reading your copy? E.g. buy your product or service, sign up to download your free eBook etc.

Rough deadlines – If you let me know when you need your copy, I can put together a timeline, so you know when to expect a first draft, amended copy and the final doc.

Yes! Here are the ways you can help me crack on with the copy:

• Briefing – By giving me all the background information and insider knowledge for your project, I can write the most purposeful and engaging copy possible. 
• Amends – If you can give me specific feedback, such as why you’d like a particular phrase in the document changed, or areas of the copy you’d like to be expanded, we can get the piece signed off quicker.
• Sign-off – After two rounds of amends, it’s down to you to give the green light and sign off the final copy document.

Of course, if I have any questions that arise while I’m writing, I’ll collate them and send you an email or give you a call.