Forget content for content's sake. I'll write purpose-led copy that's crafted with the digital channel and end user in mind. I'll use language that resonates with them and persuasive techniques to motivate them to take the next step in their customer journey. I’m no stranger to Internet linguistics and social media speak, so can pepper these in where necessary.
Just as colours and logos make a brand strong, so too does considered copy. It’s what creates a sense of reliability among consumers, builds that all-important emotional connection and ultimately convinces them to part with their money. Ensuring everything I write is tailored to the channel it's being published on, I'll tell your brand's story and get consumers excited to be a part of it.
