Forget content for content's sake. I'll write purpose-led copy that's crafted with the digital channel and end user in mind. I'll use language that resonates with them and persuasive techniques to motivate them to take the next step in their customer journey. I’m no stranger to Internet linguistics and social media speak, so can pepper these in where necessary.
Just as colours and logos make a brand strong, so too does considered copy. It’s what creates a sense of reliability among consumers, builds that all-important emotional connection and ultimately convinces them to part with their money. Ensuring everything I write is tailored to the channel it's being published on, I'll tell your brand's story and get consumers excited to be a part of it.
Sarah Mullaney is a freelance copywriter for Clear Treasury. I have commissioned many articles with Sarah and she is great to work with. Dedicated, thorough, and meticulous in her approach, she has produced some informative, content-rich and original articles that are performing really well for us. Thank you!
Sarah is a promising young writer with an adaptable style. While at RBH, she applied her skills to a wide range of briefs for a diverse client list. Thoughtful and deeply interested in the craft of writing, Sarah has a quiet nature – beneath which lurks an off-centre sense of humour. As a hardworking creative who is open to suggestions and direction, she is a pleasure to work with. She is collaborative but equally comfortable working on her own. I’ve no hesitation in recommending Sarah.
I've had the pleasure of working with Sarah on two separate occasions. Initially we worked together at a leading Marketing communication Agency, where we delivered some exceptional work. Sarah was commissioned to help me and the team with the rebrand of the then BuyDirect4U website (now CharlesBentley.com), helping us to create new and update historical, category content. CharlesBentley.com has proved to be a huge success and I'm grateful for Sarah's contribution during a frenetic period. Highly recommended A+++
Sarah added particular value in identifying the pain points and misconceptions we were trying to address. This ensured we approached our work with a real focus and a clear, definable way to measure success and sense check our direction of travel. She helped us to step out of the lived experience/expert world in terms of language and knowledge and ensure we approached and positioned our work from the end users' point of view with respect to language, tone and delivery.
She has been able to work to our brief while adding new and interesting reflections that have helped the project evolve and gain a personality, directly because of her work. Since the launch of our products, we have seen a 80% land-to-sale ratio which speaks for itself, and is largely due to Sarah's ability to take our confused ramblings and turn them into easily understood and digested copy. I wish we could convince her to move into our team, but wish her great fortune as a freelancer who we will always come to in the future.