Thoughts on copywriting, creativity and 
the wider marketing landscape

Copywriting for luxury brands – Hermes store
13 April 2023

Copywriting for Luxury Brands: Best Practice and Examples from the Global Luxury Market

Learn techniques on copywriting for luxury brands including Wolf, Patek Philippe, Rimowa, Tag Heuer, Swarovski, Omega and Hilton Hotels.
Dolly Parton writing lessons
6 February 2023

5 Writing Lessons from Dolly Parton's Chart-Toppers: Insights on Language, Messaging and Conveying Emotion

Rhythm, 'show don't tell' and extended metaphors – learn how to apply the core creative writing techniques that Dolly Parton has used in her iconic songwriting.
Close-up of hands typing on a keyboard
19 January 2023

6 Major Content Marketing Trends for 2023

From short-form video and evergreen content to ChatGPT-3, Web 3.0 and NFTs, here's what you need to know about the biggest digital marketing trends predicted for 2023.
7 March 2022

She's a Writer Named 'Small Business Sunday' Winner by Dragons' Den Star Theo Paphitis

In January 2022, I was thrilled to be recognised by retail entrepreneur and Dragons' Den star Theo Paphitis as one of his 'Small Business Sunday' competition winners.
19 October 2020

10 Key Takeaways from CopyCon 2020 to Improve Your Copy

Missed the ProCopywriters’ Copywriting Conference 2020 or looking to catch up on some of the talks? Grab a cuppa and some biscuits – here’s my write-up of what I learned.
Woman at laptop copywriting
13 May 2019

Why You Should Make Copywriting Your Business' Number One Priority

Discover why copy is always more than just 'a few words', the consequences of getting it wrong and the big brands like Cards Against Humanity who have their tone of voice down to a T.
AI copywriting tools, copywriting robot
7 March 2018

iCopy: Will AI Copywriting Tools Replace Copywriters?

The robots are here and they’re changing the future of copywriting as we know it. But can AI develop a formula for creativity? And can a robot replicate emotions when it itself has none?
Ben and Jerrys logo, tone of voice blog
10 October 2017

Top Tone of Voice Lessons from Ben and Jerry's at Copy Cabana 2017

Let’s give it up for the clever copywriting and wicked wordplay behind Ben and Jerry’s iconic tone of voice. From 'gobs' of chocolate chips to 'Engagemint Party' ice-cream to stand up for marriage equality.

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