| 13 April 2023
Learn techniques on copywriting for luxury brands including Wolf, Patek Philippe, Rimowa, Tag Heuer, Swarovski, Omega and Hilton Hotels.
| 6 February 2023
Rhythm, 'show don't tell' and extended metaphors – learn how to apply the core creative writing techniques that Dolly Parton has used in her iconic songwriting.
| 19 January 2023
From short-form video and evergreen content to ChatGPT-3, Web 3.0 and NFTs, here's what you need to know about the biggest digital marketing trends predicted for 2023.
In January 2022, I was thrilled to be recognised by retail entrepreneur and Dragons' Den star Theo Paphitis as one of his 'Small Business Sunday' competition winners.
| 19 October 2020
Missed the ProCopywriters’ Copywriting Conference 2020 or looking to catch up on some of the talks? Grab a cuppa and some biscuits – here’s my write-up of what I learned.
| 13 May 2019
Discover why copy is always more than just 'a few words', the consequences of getting it wrong and the big brands like Cards Against Humanity who have their tone of voice down to a T.
| 7 March 2018
The robots are here and they’re changing the future of copywriting as we know it. But can AI develop a formula for creativity? And can a robot replicate emotions when it itself has none?
| 10 October 2017
Let’s give it up for the clever copywriting and wicked wordplay behind Ben and Jerry’s iconic tone of voice. From 'gobs' of chocolate chips to 'Engagemint Party' ice-cream to stand up for marriage equality.