Here are some examples of my work from both my time working in creative agencies and my experience as a freelancer. They span across B2B, B2C and charity clients, covering a broad range of industries.
DIGITAL CONTENT WRITING: SEO-OPTIMISED BLOG POSTS
How-to style blog posts to inspire Gen Y and Gen Z on their next home project, while encouraging purchase of Plank's products.
COPYWRITING & EDITORIAL: BRANDING
Brand identity and copywriting ahead to launch Wacoal's new shapewear collection, Body Lift.
Digital content writing: SEO blog posts
SEO-optimised blogs to target individuals and businesses looking to transfer money overseas.
DIGITAL CONTENT WRITING: SEO LANDING PAGES
Sector-specific SEO landing pages to target the six key markets Clear Currency operates in.
COPYWRITING AND EDITORIAL: ARTICLES
Thought leadership articles for go-to publications to promote apprenticeships in the building services engineering sector.
DIGITAL CONTENT WRITING: SEO WEBSITE COPYWRITING AND BRAND POSITIONING
Chapter Seven Design
A buyer persona strategy, SEO audit and website copywriting for a luxury Midlands interior design studio.
DIGITAL CONTENT WRITING: WEBSITE COPY AND REPOSITIONING
Saunders Digital Ltd
Fresh website copy for a recently rebranded and repositioned digital marketing and cloud solutions company.
COPYWRITING AND EDITORIAL: RADIO SCRIPT
A radio script to promote Easter holiday travel for families via the NX Bus mTicket app, as part of its 'Spring. Bring it on' campaign.
COPYWRITING & EDITORIAL: Radio scripts
PEUGEOT Retailer Marketing
Radio scripts to encourage consumers in the market for a new car to visit their local PEUGEOT showroom.
DIGITAL CONTENT WRITING: SEO WEBSITE COPY
Charles Bentley and Son Ltd
SEO-optimised About Us and category page copy for Charles Bentley and Son's new ecommerce website.
COPYWRITING AND EDITORIAL: OUT-OF-HOME
Young People First
An attention-grabbing out-of-home campaign for a young people's charity with Birmingham's answer to Banky, Foka Wolf.
COPYWRITING AND EDITORIAL: VIDEO SCRIPT
A playful, rhyming script for a social media brand film to celebrate Birmingham Airport's 80th birthday.
DIGITAL CONTENT WRITING: ECOMMERCE WEBSITE COPY
Attenborough Arts Centre
SEO-optimised website copy for Attenborough Art Centre's new at-home art and crafts project during COVID-19, Attenborough Arts at Home.
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