MY WORK

Copywriting portfolio

Here are some examples of my work from both my time working in creative agencies and my experience as a freelancer. They span across B2B, B2C and charity clients, covering a broad range of industries.

DIGITAL CONTENT WRITING: SEO-OPTIMISED BLOG POSTS

Plank Hardware

How-to style blog posts to inspire Gen Y and Gen Z on their next home project, while encouraging purchase of Plank's products.

COPYWRITING & EDITORIAL: BRANDING

Wacoal Lingerie

Brand identity and copywriting ahead to launch Wacoal's new shapewear collection, Body Lift.

Digital content writing: SEO blog posts

Clear Treasury

SEO-optimised blogs to target individuals and businesses looking to transfer money overseas.

DIGITAL CONTENT WRITING: SEO LANDING PAGES

Clear Currency

Sector-specific SEO landing pages to target the six key markets Clear Currency operates in.

JTL-apprenticeship-awareness-copywriting

COPYWRITING AND EDITORIAL: ARTICLES

JTL Training

Thought leadership articles for go-to publications to promote apprenticeships in the building services engineering sector.

DIGITAL CONTENT WRITING: SEO WEBSITE COPYWRITING AND BRAND POSITIONING

Chapter Seven Design

A buyer persona strategy, SEO audit and website copywriting for a luxury Midlands interior design studio.

DIGITAL CONTENT WRITING: WEBSITE COPY AND REPOSITIONING

Saunders Digital Ltd

Fresh website copy for a recently rebranded and repositioned digital marketing and cloud solutions company.

COPYWRITING AND EDITORIAL: RADIO SCRIPT

NX Bus

A radio script to promote Easter holiday travel for families via the NX Bus mTicket app, as part of its 'Spring. Bring it on' campaign.

COPYWRITING & EDITORIAL: Radio scripts

PEUGEOT Retailer Marketing

Radio scripts to encourage consumers in the market for a new car to visit their local PEUGEOT showroom.

DIGITAL CONTENT WRITING: SEO WEBSITE COPY

Charles Bentley and Son Ltd

SEO-optimised About Us and category page copy for Charles Bentley and Son's new ecommerce website.

COPYWRITING AND EDITORIAL: OUT-OF-HOME

Young People First

An attention-grabbing out-of-home campaign for a young people's charity with Birmingham's answer to Banky, Foka Wolf.

COPYWRITING AND EDITORIAL: VIDEO SCRIPT

Birmingham Airport

A playful, rhyming script for a social media brand film to celebrate Birmingham Airport's 80th birthday.

DIGITAL CONTENT WRITING: ECOMMERCE WEBSITE COPY

Attenborough Arts Centre

SEO-optimised website copy for Attenborough Art Centre's new at-home art and crafts project during COVID-19, Attenborough Arts at Home.