National Express are the biggest bus operator in the West Midlands and one of the largest in the UK. Its mTicket app lets passengers buy and store their tickets in seconds on their iOS or Android device.
I had 30 seconds to inspire families with young children to book and save on their bus travel during the Easter holidays by using the NX Bus mTicket app.
I used rhyme to create a sense of storytelling and excitement, as well as language that plays on what children look forward to about Easter (egg hunts, day trips etc), while building incentive for families use the bus as their preferred method of transport.
A fun-filled radio script that created a sense of adventure for families and their little ones travelling by bus during the Easter holidays.
Work undertaken while at One Black Bear Ltd.
