Copywriting |
13 April 2023 Learn techniques on copywriting for luxury brands including Wolf, Patek Philippe, Rimowa, Tag Heuer, Swarovski, Omega and Hilton Hotels.
Copywriting |
6 February 2023 Rhythm, 'show don't tell' and extended metaphors – learn how to apply the core creative writing techniques that Dolly Parton has used in her iconic songwriting.
Copywriting |
19 October 2020 Missed the ProCopywriters’ Copywriting Conference 2020 or looking to catch up on some of the talks? Grab a cuppa and some biscuits – here’s my write-up of what I learned.
Copywriting |
13 May 2019 Discover why copy is always more than just 'a few words', the consequences of getting it wrong and the big brands like Cards Against Humanity who have their tone of voice down to a T.
Copywriting |
7 March 2018 The robots are here and they’re changing the future of copywriting as we know it. But can AI develop a formula for creativity? And can a robot replicate emotions when it itself has none?
Copywriting |
10 October 2017 Let’s give it up for the clever copywriting and wicked wordplay behind Ben and Jerry’s iconic tone of voice. From 'gobs' of chocolate chips to 'Engagemint Party' ice-cream to stand up for marriage equality.
