MY NAME IS SARAH MULLANEY

I’M A COPYWRITER WHO TRULY LOVES CRAFTING THE WRITTEN WORD.

And in a world where artificial intelligence and the Kardashians are taking over, I write copy that cuts through the noise. My writing is concise, charismatic and makes the reader take action. Because everyone can write, but you need a copywriter to write well (and yes, you can start a sentence with because).

SPECIALISMS

DIGITAL

Whether you’re after website and blog copy that wow, CRM that sells or social posts that get shared, digital is my second language. It’s what I’ve grown up with and I’ll ensure your brand has a killer online presence.

PRINT

Press adverts, leaflets, posters – a chance to give your customer something worthwhile to take away. Your copy need to say everything without saying too much, and I’ll ensure your words leave a lasting impression.

BRAND

Want a consistent, charismatic tone of voice? A radio ad that’s fun yet still packs a punch? A concept that makes the reader think differently? I’ll tell your brand’s story and be savvy about how I do it too.

CREATIVE WRITING

Outside of work, I love writing poetry. Some are silly billy, funny punny children’s rhymes. Others go into the deep stuff about growing up and self-acceptance.

EXPERIENCE

RBH (Rees Bradley Hepburn), Meriden
Copywriter: August 2018 – Present

A brand new challenge where I’m writing across a range of industries including fashion, retail and automotive.

Clients include London Stansted Airport, PEUGEOT Dealer Marketing, Wacoal Lingerie, Young British Designers and Young People First.

One Black Bear Ltd, Birmingham
Copywriter: November 2016 – August 2018

When I joined One Black Bear, I started off writing CRM and blogs for National Express and progressed to work on social content, press ads and leaflets, as well as larger projects including radio scripts and out of home advertising. This was a significant jump from my last role but I rose to the challenge and proved that I have what it takes to be a copywriter in the advertising industry.

Clients included National Express, St Basils and Triton Showers.
Awards: Roses Creative Awards – Silver in the Travel & Tourism category for National Express, Look Beyond London.

IceBlue Marketing & Design Ltd, Kidderminster
Copywriter: June 2014 – September 2016

My first full time writing job. I was the agency’s only copywriter and worked on website copy, print ads, email campaigns, event marketing and news stories. I did this alongside studying for a degree equivalent qualification with the IDM in my free time.

Clients included Bevan Motor Bodies, Finditin (Birmingham, Worcestershire, The Black Country) and Riverside Shepherd Huts.

QUALIFICATIONS AND COURSES

The Institute of Direct and Digital Marketing (IDM): 2014 – 2016

Professional Diploma in Digital Marketing (Dip DigM): Achieved with a Credit

Copy Cabana Copywriting Conference, Bournemouth: September 2017
Masterclass – Anatomy of a Successful Sales Letter with Andy Maslen at Stratford Literary Festival: April 2016
Professional Copywriter’s Network: Copywriting Conference: September 2015

PORTFOLIO

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