MY NAME IS SARAH MULLANEY
I’M A COPYWRITER WHO TRULY LOVES CRAFTING THE WRITTEN WORD.
And in a world where artificial intelligence and the Kardashians are taking over, I write copy that cuts through the noise. My writing is concise, charismatic and makes the reader take action. Because everyone can write, but you need a copywriter to write well (and yes, you can start a sentence with because).
Whether you’re after website and blog copy that wow, CRM that sells or social posts that get shared, digital is my second language. It’s what I’ve grown up with and I’ll ensure your brand has a killer online presence.
Press adverts, leaflets, posters – a chance to give your customer something worthwhile to take away. Your copy need to say everything without saying too much, and I’ll ensure your words leave a lasting impression.
Want a consistent, charismatic tone of voice? A radio ad that’s fun yet still packs a punch? A concept that makes the reader think differently? I’ll tell your brand’s story and be savvy about how I do it too.
Outside of work, I love writing poetry. Some are silly billy, funny punny children’s rhymes. Others go into the deep stuff about growing up and self-acceptance.
One Black Bear Ltd, Birmingham
Copywriter: November 2016 – Present
When I joined One Black Bear, I started off writing CRM and blogs for National Express and have since progressed to work on social content, press ads and leaflets, as well as larger projects including radio scripts and out of home advertising. This has been a significant jump from my last role but I have risen to the challenge and proved that I have what it takes to be a copywriter in the advertising industry.
Clients include National Express, St Basils and Triton Showers. Awards: Roses Creative Awards – Silver in the Travel & Tourism category for National Express, Look Beyond London.
IceBlue Marketing & Design Ltd, Kidderminster
Copywriter: June 2014 – September 2016
My first full time writing job. I was the agency’s only copywriter and worked on website copy, print ads, email campaigns, event marketing and news stories. I did this alongside studying for a degree equivalent qualification with the IDM in my free time.
Clients included Bevan Motor Bodies, Finditin (Birmingham, Worcestershire, The Black Country) and Riverside Shepherd Huts.
The Institute of Direct and Digital Marketing (IDM): 2014 – 2016
Professional Diploma in Digital Marketing (Dip DigM): Achieved with a Credit
Old Swinford Hospital School: 2012 – 2014
A Levels: B, B, C
Redhill Foundation School and Specialist Language College: 2007 – 2012
GCSEs: 8 A*s, 3 As AS Level: B
Holder of The Diana Award for being a ‘Diana Champion Fundraiser For Raising Money For Good Causes’ in 2012.